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Back in the day of desktop accounting, both clients and their accountants were somewhat disconnected from the true financial events taking place behind the scenes of their company. SMEs ran their business based on gut feel and measured their success on how much cash was in the bank. But that is a volatile and risky method.
Before Cloud accounting, receiving daily live data updates was prohibitively expensive, and only really feasible for larger corporations. This in turn meant businesses were being run based on old financial data – 30 days after the end of the month, or even six months after the end of the financial year. Anomalies were missed, small issues snowballed, and all too often alarm bells rang too late.