Making Money as a Stay-at-Home Parent (Guest Post)

Guest Contributor: Gwen Payne, Invisible Moms

Once upon a time, being a stay-at-home parent meant putting your career on hold, if not giving it up entirely. In the digital age, however, working while parenting from home is far from impossible. In fact, there are opportunities out there to fit every availability level and intensity. You can pick up a few extra bucks here and there, or launch a full-time career right at home.

Here’s a look at a few of the options available, how to figure out what’s right for you, and how to get started.

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A refreshed website to close out the year

It has been a while since I penned a thought, but don’t get too excited as this is not a long one. Rather it is a short one to introduce my refreshed website. I like to refresh my site every few years to keep it looking fresh but also to ensure it is still relevant !

This year though, I had help! It is school holidays and I saw my 10 year old daughter playing around in Canva during the week so I asked her to design a new hero image for me. I gave her the design brief (I need an imagine that helps describe what I do, it needs to be mainly blue, show global & connected; plus describe the areas dad works in – Accounting, Business, Technology, Teaching, Startups) and this is what she presented to me, which included a ‘slogan’ and even with her own little ‘sign off’ ! I was very impressed.

As well as that I introduced her to WordPress and she helped me pick a new theme and played around with the drag and drop.

Pretty cool I think ! Agree or Disagree !

CFO Series – New Approaches to Working Capital Supporting CFOs Through COVID-19

Last week I had the opportunity to host a panel discussion covering the all important area of Working Capital as part of the CFO Series Lunchtime Live webcasts. Following the session Alexandra Cain wrote this great article which captured the key themes and discussion points we mulled over for the 60 minutes !

Link above to the original post and reproduced below

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CFO Series – Robust Systems Essential Support for CFOs During COVID

Following a great chat with Objective Corporation’s CFO Ben Tregoning about the importance of robust systems being in place at any time, let alone during a pandemic, as part of the CFO Series Live & On Demand series Alexandra Cain did this great write up ! Nice to be referred to as one of Australia’s most dynamic CFO’s !

Link above to the original post and reproduced below.

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Back to Basics for CFOs

Exclusively published here at The CFO Magazine on June 15, 2020

Read Time: 3m 30s 

The pace of change at the end of 2019 was ever increasing. But few could argue that the speed at which change was forced upon the entire world over the past 4 months has been nothing short of unimaginable. If predicting pandemics is something only the likes of Bill Gates can do, how could even the sharpest of CFOs have had any chance to ‘forecast’ this sort of economic shutdown. 

What airline CFO would have dreamed that almost every plane in their fleet would be grounded, not able to generate revenue. How does someone park that much cash away in a ‘pandemic fund’ to be able to survive. For businesses with their wings clipped, but not in the magnitude of airlines, what could or should they have done to protect against this. What will they teach at university in the years to come as they consider why some companies failed and some survived.

Without downplaying the decimating impacts of Covid-19, the answer is quite simple. It is getting the basics right. Whilst we may never see a pandemic like this again in our lifetime, it is this writer’s opinion that ‘business as usual’, according to the finance team, will be very different moving forward.

Certainly for the astute readers they will know that cash is king. Every business is different but the core underlying metrics that apply to every business always comes back to liquidity.

And so, messaging to the rest of the business in what will be ‘the new normal’ could look something like this:

To protect, as best we can, against something like this happening again, we will be building a pandemic fund. We will do this by shaving a % off all spending budgets for the next few years. Our focus will be on generating at least the same revenue with slightly less investment and if we achieve this, we can re-invest some of the profits into increased spending budgets. Please submit your revised budgets for review by 30 June. Kind regards, your very stressed out Finance Team

Of course, this may, indeed, it probably will, be met with fierce competition with arguments centered around capturing an opportunity in a recovering economy. But now more than ever, the focus must be on the basics of fiscal responsibility. No doubt it is going to be a balancing act.

But isn’t this just the basics you say. Wouldn’t all businesses be operating this way? Well, the impacts of the pandemic on businesses have proved many are not.

There are always outliers in this discussion, like startups who knowingly spend more than they earn until cash flow breakeven is achieved, but they more than any other business have to understand their cash flow runway. Hence why many businesses may have reverted to the ‘start up’ approach during this pandemic.

And so, a non-exhaustive list of basics to consider is:

  • Cash is king, so what is your runway if you saw a drop in revenue of 50% either overnight or gradually over 6 months. Could you survive for 6-12 months without major cost changes? If not, what changes will you make to protect cash
  • In normal operating conditions what cash flow metrics & indicators are you tracking and what happens when one falls below target? How do you recover lost cash flow?
  • Are your systems & tech up to scratch to find cash flow issues quickly so they can be addressed?
  • What is driving decisions in the business? Gut, historical data, forward forecasts, or something else. There is a place for taking risks, but even these risks are supported by numbers.
  • Are your pricing models properly incorporating all costs, or is it conveniently forgetting your sunk, opex and other costs? Is this approach sustainable?
  • Is your finance team humanising the numbers? Most divisions outside of finance tune out when metrics appear in a busy spreadsheet. What is your finance team doing to translate the numbers into a language every division can understand?

If you can’t answer these questions, or if you know the answer and it is not what it should be, then now is the time to use the pandemic as a catalyst for change to get the basics in order.




Macquarie Uni – ACCG3015 Accountants in the Profession – Online Lecture

After 6 years of face to face lecturing in my industry partner role at Macquarie Uni, last night was a new experience as I recorded my first online lecture. Whilst I have done plenty of online webinars before, in this instance it was a bit strange not having a lecture theatre full of undergrads in front of me either listening, falling asleep or chatting away at the back ! And nobody was online to laugh at my accountant jokes !!

It was also a welcome break from what has been happening in the business world. It could have been easy to say that at this time I am too busy but just like my commitments to my clients, my team at Xref and to my colleagues, I am committed to ensuring the next generation of our industry is given every opportunity to be ready for what lies ahead as they start their career

And so if it is of any interest, please feel free to watch the recording of my lecture, Accountants in Finance and Commercial Organisations (Fast Growth Start Ups)

It took me back to the time that I started the “Get Connected” series in Jan 2016 ! (And yes, I used that name before Quickbooks did !

Re-Post – Seasonal sales: What you need to know to manage cash flow

As the Christmas period come around again I thought a repost of this article I did with PayPal back in 2016. All still very relevant ! Happy reading.

Keeping customers happy is a year-round essential, but keeping your business healthy and yourself in good cheer through the spikes and surprises of the festive season takes know-how. So how do you keep control of your cash flow and steer clear of those common December–January speed bumps?

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