6 practical tips to introduce advisory into your service mix

The next phase of the accounting industry — where accountants become true advisers to their clients and not just data hoarders — is very much underway. But it’s often difficult to know exactly where to start, and what changes to make to help that transition. Having made that change myself in recent years, with a practice of 150+ businessContinue reading “6 practical tips to introduce advisory into your service mix”

Practical tips for increasing your marketing prowess

As the world of accountancy evolves – and cloud technology helps forward-thinking firms to be more efficient, engaged and insightful with clients anywhere in the world – it’s increasingly important to market the quality of your services and win the business you deserve.  But what are the practical strategies that accountants can use to positionContinue reading “Practical tips for increasing your marketing prowess”

What accounting looked like ten years ago – and how the industry is changing

Five years on from the turn of the millennium, the industry had gotten over its last major change – the introduction of GST. With small businesses now required to produce quarterly BAS statements as well as their annual tax returns, they were beginning to play around with looking after their own books. Three things wereContinue reading “What accounting looked like ten years ago – and how the industry is changing”

Future of Accounting Podcast with Danetha Doe

Late last year I had the pleasure of being interviewed by Danetha Doe on her Future of Accounting Podcast. Its a great website for young and old finance professionals to check out ! https://www.brandingforaccountants.com/blog/episode-23-keeping-up-with-innovation-as-an-accountant Focus of the podcast was on the innovation occurring in the industry and unlike many of my other articles and interviews itContinue reading “Future of Accounting Podcast with Danetha Doe”